Moncef previously worked for Nielsen as a senior research executive North Africa in charge of the retail and merchandising division. Moncef holds a BA in Economics and Social Sciences degree and a sales, marketing, public relation and adverstising diploma from the London Chamber of Commerce and Industry. Moncef worked in Dubai, South Africa, Zimbabwe, Algeria and Morocco with clients such as Carrefour, Spar, Coca-Cola, Géant, L’Oréal.