Customized Research Our clients include professionals from different sectors ranging from the FMCGs,Telecom,Automotive, Pharmaceutical and Real Estate industries.IMS employees will be controlling the conduct of respondents and interviewers to ensure accurate results.
New brand product development As it becomes increasingly difficult to create a successful brand/product, companies must understand the market and its customers more deeply and develop brands/products which offer customers new values.Having witnessed changing markets and consumers for many years, IMS has the skills required to help you develop competitive brands and products
Existing Product Management To create and sustain a brand,a company must swiftly track changes in brand power in relation to consumer attitude,purchase and sales.It is also necessary to measure the effectiveness of marketing in order to increase its efficiency and impact.
New Brand/Product Launch management In order to boost the success of a new brandproduct in the market, it is necessary to assess the brands overall power before market launch and simulate a marketing program to achieve the goal. Following launch, it is important to evaluate the potential of the brand/product and to track the market in a short cycle.
Retail Marketing Proposal In developing a marketing strategy, the right decision must be made based on objective and sophisticated forecasting indicators. IMS helps clients make marketing strategy decisions by drawing upon retailer data, trade area data, consumer awareness data and a range of modeling technologies.
Merchandising solutions IMS offer the following Planogramming: Generating planogrammes for all categories including CSDs, juices, dairy products and pharmaceuticals.Creating clients database with live images, products dimensions, barcodes, facing
Retail Outlet Census (ROC) In order to ensure an efficient distribution of products and trade support in terms of merchandising and POP materials, it is imperative that Manufacturers and distribution companies maintain a database of all outlets that handle and those with the potential to handle their products in the country.
Operational marketing IMS will help you to attract and keep customers to improve your overall performance and achieve sustained profitability.We offer full service management of ongoing campaigns, specific or seasonal promotions from conceptualization to execution. We specialize in supplying and managing temporary tactical teams to carry
IMS Global
IMS I-MEX © : An international trading division of the IMS Group specializing in importing and exporting goods. We have access to...
IMS I-FRANCHISE © : An international commercial division of the IMS Group specializing in franchising. Because of our focus on long-term relationships, the I-Franchise division has developed a consulting...