IMS Formations

sales-training-effectiveness



Module Title Target audience Competencies Documentation
Techniques de Vente
Human Resources managers, team managers, managing directors, senior executives.

Team management, human resources management, leadership skills

Merchandising
Merchandisers, sales team, trade marketing teams, marketing team Putting into practice the principles of merchandising and category management at floor level on the traditional and modern trades.
Distribution
Sales team, supervisors, regional managers, trade marketing team, marketing team
Understanding the principles and ground implications of distribution
Gestion d'équipe

resources managers, team managers, managing directors, senior executives.

Team management, human resources management, leadership skills
Anglais commercial
Intermediate levels professionals, managers, directors. Being able to comfortably speak English, write an email, a report and exchange with international clients or suppliers
Gestion CommerciAle

Marketing Managers, Brand Managers, Marketers.

Understanding Marketing Research techniques and methodologies .
Gestion de marque
Brand Managers, Marketing Managers, Trade-Marketing Managers.
Managing a Brand for A to Z