Existing Product Management

To create and sustain a brand, a company must swiftly track changes in brand power in relation to consumer attitude, purchase and sales. It is also necessary to measure the effectiveness of marketing in order to increase its efficiency and impact.

On the same level IMS helps organizations and companies :

  • Reduce time to market
  • Increase full price sales
  • Improve product quality and reliability
  • Ability to quickly identify potential sales opportunities and revenue contributions
  • Seasonal fluctuation management
  • Improve forecasting to reduce material costs
  • Maximize supply chain collaboration


  • In all industries, product lifecycle management (PLM) is the process of managing the entire lifecycle of a product from inception, through engineering design and manufacture, to service and disposal of manufactured products. PLM integrates people, data, processes and business systems and provides a product information backbone for companies and their extended enterprise. On the same level IMS helps organizations and companies :